Karol G, Bad Bunny – Ahora Me Llama
One 1 year ago, there were no rappers wearing yellow nail polish with high-water tuxedo pants at Premios Juventud, much less canary bike shorts in beachside glamour shots. But in the first half of 2016, the era of Bad Bunny had not yet begun. These days, it’s doubtful that there are many urbano fans unacquainted with the Puerto Rican trap en español singer’s pounding baritone, head of impressive shaved designs, and eclectic designer wardrobe that adds a distinctly “fashion” swerve on the genre’s traditional macho styling. Buoyed by DJ Luian and his powerhouse Puerto Rican label Hear This Music, plus a parade of high-ranking cosigners from Arcángel to J Balvin, Bad Bunny’s saturation of the scene in 2017 is startling for an artist who has yet to announce plans for a debut album. Most importantly, his particular brand of success is a strong omen of what the next years will bring for the Latin music industry.
Ahora Me Llama
Bad Bunny’s (aka Benito Antonio Martínez Ocasio) story ignited last January with a “prende otro phillie bebé.” It was the first line of the 23-year-old vocalist’s track “Diles” which, according to DJ Luian, caught the attention of Hear This Music after it had already garnered a million plays on Ocasio’s SoundCloud page. “Dice que le gusta hacerlo con mis temas de trap,” he croons, an addictive beat cradling husky assertions of his sexual prowess. The DIY track’s success convinced Hear This Music that their young artist’s breakout moment had arrived. They stacked a “Diles” remix with multiple generations of urbano heavyweights — emergent reggaetonero Ozuna alongside established ones like Arcángel, Farruko, and Ñengo Flow. The broad show of force established Bad Bunny’s versatility; he had the blessing of giants, yet was himself part of el género’s new wave. Listeners fell hard, the lyric video for “Diles” alone racking up over 320 million YouTube views and anointing Bad Bunny as Latin trap’s new featured vocalist of choice.