YouTube SUED By Creators in Class-Action Lawsuit

YouTube SUED By Creators in Class-Action Lawsuit

YouTube creators ZombieGoBoom are leading a class-action lawsuit against YouTube, claiming the streaming service intentionally demonetized and removed creator content in order to appease advertisers.

Google is attempting to quell a growing furor by the British government and major brands in the U.K., and now the U.S., angered over the placement of online ads alongside offensive or extremist content — such as videos by white supremacists or the Islamic State. In response, earlier this week Google that it would pull online ads from controversial content, give brands more control over where their ads appear and would deploy more people to enforce its ad policies.

“Google’s response to the matter has been insufficient so far, and it’s not clear that they’ll develop one that is sufficient soon enough to deter others,” Wieser said.

That was the case for Johnson & Johnson, which said Wednesday it had decided to pause all YouTube advertising globally “to ensure our product advertising does not appear on channels that promote offensive content.”

“We will continue to take every measure to ensure our brand advertising is consistent with our brand values,” the company said in a statement.

That’s easier said than done in the digital age. Brands often don’t know where their online ads are running. That’s because much of the ad buying in question, programmatic ad buying, is computerized, with machines making the decision on where ads should appear on the Internet, all with very little human oversight.

That kind of ad buying “has gotten ahead of the advertising industry’s checks-and-balances,” Enterprise Holdings spokeswoman Laura Bryant said. The car rental company also pulled its ads from Google and YouTube.

What is funny in this matter is just weeks after all this Youtube ad boycott news hit all of sudden, youtube announces Youtube TV. There is a lot of faces out there that think this whole thing was a wag the dog event. Means to purposely divert attention from what would otherwise be of greater importance, to something else of lesser significance. By doing so, the lesser-significant event is catapulted into the limelight, drowning proper attention to what was originally the more important issue.
The expression comes from the saying that ‘a dog is smarter than its tail’, but if the tail were smarter, then the tail would ‘wag the dog’. The expression ‘wag the dog’ was elaborately used as theme of the movie. ‘Wag the Dog‘, a 1997 film starring Robert de Niro and Dustin Hoffman, produced and directed by Barry Levinson.